Commercial Risk
"Commercial Risk" Module is part of the "Certified Chief Risk Officer (C-CRO)" training program.
Description
The aim of the course is to provide the participants with the necessary knowledge for the understanding and management of the risks arising from the design and execution of Marketing and Commercial plans, without emphasizing on the management of Credit Risk. The topics of the seminar are focused on identifying and addressing the risks arising mainly from marketing actions and the management of its resources.
Target Audience
About
Subject Areas
The modern perspective of Responsibility in Marketing
The importance of intangible assets
The nature of “investments” in Marketing
The tyranny of forecasts and budgets
Brief Presentation of The Strategic Marketing Plan
The STP process
The process of preparing Marketing Plans
The concept of effectiveness of Marketing Plans
The preparation of a Marketing Budget
Procedures for controlling the execution of the Marketing Plan
The Process of Marketing Due Diligence
Definition and description of the procedure
The connection of marketing risks and shareholder position
The emphasis on achieving results and financial value
The Marketing Risks
Market Risk Assessment
Share Risk Assessment
Profit Risk Assessment
High Risk Strategies in Marketing
Development of Marketing Metrics
The model of Marketing Metrics
Measurements for Consumer Behavior
Measurements for the implementation of Marketing policies
Efficiency measurements of multichannel strategies
Brand Valuation Metrics
Measurement Quality Issues
The Importance of Quality Marketing Data
Roi’s perspective on data quality
Marketing Data Management Strategies
Integrated Marketing Information in the Business
Case Studies and Examples
The M&A deal through the ESG lens
ESG and climate change fundamentals
ESG Integration in investment decisions
Corporate Information beyond financials
ESG aspects integration in valuation
Post Mergers Integration Issues
Addressing Systems, people, and other related challenges during and post integration phase
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Hours Live Online
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Skilled and Profesional Advisors
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Ambitious Training Attendes
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Years of Experience
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Trainings & Certificates
