Reputational Risk
"Reputational Risk" Module is part of the "Certified Chief Risk Officer (C-CRO)" and the "Certified Operational Risk Officer (C-ORO)" training programs.
Description
The aim of the seminar is to present and address the reputational risk of a business. The ingredients of the reputation and the way it is built over time are presented in detail, as well as how this reputation can suddenly be damaged with similar consequences for the business. At the same time, extensive reference is made to crisis management planning and the most effective communication tactics
Target Audience
About
Subject Areas
Anatomy of Fame
What is the reputation of a business
How the reputation is built and what are its ingredients
Approaches related to the measurement and economic value of a company’s reputation
What the reputation of a business is at risk from
Examples & comprehension quizzes
Business Reputation Risks
Reputation risk understanding model
Typical reputational hazards
Introduction to the concept of Black Swan – The effect of the ‘highly improbable’ with very large consequences
What intensifies and transmits reputational risk – escalating factors of reputational risk
Short-term and long-term reputational tarnishing, distinction between the two cases
Qualitative and quantitative reputation risk assessment
The role of data and analytics as tools for determining and understanding reputational risk
Examples & comprehension quizzes
Reputation risk management – crisis management
Basic principles for the management of incidents (crises) from which the reputation of a company is at risk
Identification and evaluation of crisis hotspots
When an incident can develop into a crisis – initial gravity control
Crisis prevention
Crisis response
The role of communication in reputational risk management
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