"Reputational Risk" Module is part of the "Certified Chief Risk Officer (C-CRO)" and the "Certified Operational Risk Officer (C-ORO)" training programs.

The aim of the seminar is to present and address the reputational risk of a business. The ingredients of the reputation and the way it is built over time are presented in detail, as well as how this reputation can suddenly be damaged with similar consequences for the business. At the same time, extensive reference is made to crisis management planning and the most effective communication tactics

• Entrepreneurs
• Managing Directors
• Communication & Public Relations executives
• Marketing executives
• Production & Quality Assurance executives
• Financial Services executives
• Supply chain executives
• Risk & Insurance Managers

• Anatomy of Fame
  • What is the reputation of a business
  • How the reputation is built and what are its ingredients
  • Approaches related to the measurement and economic value of a company's reputation
  • What the reputation of a business is at risk from
  •  Examples & comprehension quizzes
• Business Reputation Risks
  •  Reputation risk understanding model
  • Typical reputational hazards
  • Introduction to the concept of Black Swan - The effect of the ‘highly improbable’ with very large consequences
  • What intensifies and transmits reputational risk – escalating factors of reputational risk
  • Short-term and long-term reputational tarnishing, distinction between the two cases
  • Qualitative and quantitative reputation risk assessment
  • The role of data and analytics as tools for determining and understanding reputational risk
  • Examples & comprehension quizzes
• Reputation risk management – crisis management
  • Basic principles for the management of incidents (crises) from which the reputation of a company is at risk
  • Identification and evaluation of crisis hotspots
  • When an incident can develop into a crisis – initial gravity control
  • Crisis prevention
  • Crisis response
  • The role of communication in reputational risk management

• You will understand the risk of reputation and its implications
• You will understand how an organization's reputation can be tarnished
• You will understand the factors that affect either favorable or unfavorable to reputational risk
• You will get to know the practices of reputation risk management
• You will get acquainted with the techniques of creating crisis management plans
• You will get familiar on how various incidents can be evaluated to prevent them escalating into a crisis
• You will acquire the basic knowledge so that you can use data and analysis to better address reputational risk
• You will recognize the importance of an effective communication policy in the period of crisis and in the coming period